ADVERTISING EXECUTIVE

Moved through the ranks of major advertising agencies became Head of Television, Media planning, innovating and negotiating buying patterns which changed industry rate cards, saving clients 40% off budget. Functioned as Film and live TV Commercial Producer, then promoted to Merchandising Director, Marketing Director, and Account Executive   One client enjoyed a 500% increase in sales in one year.Traveled to 50 TV markets in one year, creating sales with award-winning innovative marketing promotions.
Created one of the largest, most successful barter transactions in broadcast history. Promotions hit front page of newspapers throughout the US. Agencies included Fletcher D. Richards, Hicks & Greist, Zlowe Division of Marsteller.  Stanson’s office boy was Mel Karmazin, who grew to found Sirius Radio.